If you’ve ever searched for alternative takes on current events, you’ve probably stumbled across Before It’s News. The site appears to be a grassroots media hub where anyone can post stories that mainstream outlets might overlook. But many users also wonder: Is Before It’s News a trustworthy source or just another misinformation mill?
This article takes a deep, unbiased look at what the platform really is, who runs it, and how reliable it might be. Let’s separate facts from speculation.
What Is Before It’s News?
Before It’s News (often stylized as BeforeItsNews.com) calls itself a “people-powered news site.” It launched in the late 2000s with a bold idea: let everyday people—not just journalists—publish the stories they think matter.
Anyone can register, submit articles, and share opinions on a wide range of topics, including politics, health,, hea, lth, UFOs, and spirituality. The concept is simple: break free from traditional media control and give the public an unfiltered voice.
In theory, it’s an appealing model. Citizen journalism has driven major stories in the past—think early videos of protests, on-the-ground disaster coverage, or whistle-blower leaks. Before It’s News tries to harness that same grassroots energy.
However, there’s one big difference: little to no editorial oversight.
Why People Use Before It’s News
The site’s tagline, “Before It’s News: People Powered News,” tells you exactly what draws contributors in. Users don’t need press credentials, expensive gear, or corporate backing. They just need an account and an opinion.
The Community-Contribution Model
Before It’s News allows anyone to:
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Sign up for a free account
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Choose a category (Politics, Health, Science, etc.)
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Upload text, images, or embedded videos
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Publish instantly
Your post appears publicly—no editor’s approval required. That immediacy is what many find refreshing. Traditional newsrooms can take hours or days to verify and release a story. On Before It’s News, you can hit publish in minutes.
The Appeal of Alternative Voices
Many users view the site as an antidote to what they see as “mainstream bias.” If you believe your local newspaper ignores certain viewpoints, Before It’s News gives you a microphone.
However, with that openness comes a serious trade-off: accuracy often takes a back seat to opinion.
Who Owns and Runs Before It’s News?
Behind the scenes, Before It’s News is operated by NSearch Technology Inc., a company based in Mill Valley, California. The name most commonly associated with it is Chris Kitze, a tech entrepreneur who has been involved in various alternative-media ventures.
Kitze’s vision reportedly centered on challenging the “gatekeeping” of legacy outlets. He argued that everyday citizens should decide what’s newsworthy—not newsroom editors.
Financially, the site runs on digital ads and sponsored posts. Contributors can also pay a modest fee to have their articles featured more prominently.
This open-monetization model fuels traffic, but it also invites problems. Because posts aren’t fact-checked, sensational claims often attract clicks, which in turn boost ad revenue.
How Reliable Is Before It’s News?
Here’s where things get controversial.
Independent analysts and fact-checking groups have repeatedly flagged Before It’s News for spreading unverified or false information. Let’s break that down.
Lack of Editorial Oversight
Unlike professional newsrooms, Before It’s News doesn’t require sources, citations, or editorial review before publication. The website explicitly promotes free expression and states that “stories appear as submitted.”
That freedom allows unique perspectives—but also means misinformation can slip through unchecked. A user can post conspiracy theories about global events, health treatments, or politics, and the story may circulate widely before being challenged.
Media-Bias and Reliability Ratings
According to Ad Fontes Media, which evaluates news sources for bias and reliability, Before It’s News scores in the “Hyper-Partisan Right” category with “Unreliable/Inaccurate” reliability.
Additionally, Wikipedia lists Before It’s News among “miscellaneous fake news websites.” Other independent monitors, like Media Bias/Fact Check, describe it as a “questionable source” due to the frequency of conspiratorial content and lack of sourcing standards.
Common Red Flags
If you browse the site’s trending sections, you’ll often see headlines about:
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Secret government programs
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Alien encounters or time-travel claims
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“Hidden cures” for serious diseases
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Global elite conspiracies
While a few posts include credible information or links to sources, many rely on anonymous tips or speculation. Readers should approach such stories the same way they would approach a random social-media rumor—verify first, believe later.
Examples of Questionable Content
To understand the site’s reliability challenges, consider some categories of stories frequently published there:
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Health “miracles.” Articles claim that everyday items like baking soda or essential oils can cure cancer—without citing scientific studies.
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Political conspiracies. Posts suggest major world events are orchestrated by secret cabals, offering no evidence beyond anonymous “insider” statements.
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Apocalyptic predictions. Doomsday countdowns and end-of-the-world prophecies appear regularly, often recycled from older viral hoaxes.
Each of these story types draws clicks, but collectively they damage the platform’s credibility.
Pros and Cons of Before It’s News
To be fair, not everything about the platform is negative. Let’s weigh both sides.
Pros
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Freedom of expression: Anyone can share a story or opinion without editorial barriers.
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Grassroots reporting: Offers space for local or niche stories that mainstream outlets might ignore.
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Early visibility: Occasionally, eyewitness accounts of breaking events appear on the site before major news outlets pick them up.
Cons
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High misinformation risk: No fact-checking before publication.
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Bias and echo chambers: Content often leans heavily toward partisan or conspiratorial narratives.
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Lack of accountability: Authors can use pseudonyms, making it hard to verify expertise.
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Clickbait culture: Sensational headlines encourage emotional reactions rather than balanced discussion.
For readers who value credibility, these downsides outweigh the benefits.
How to Use Before It’s News Safely
If curiosity leads you to explore Before It’s News, you can do so responsibly with a few precautions.
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Verify every claim. Check whether reputable outlets (Reuters, AP, BBC) or official agencies report the same story.
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Look for sources. Reliable articles cite evidence—documents, interviews, or data. Unsupported assertions are red flags.
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Watch the tone. If an article tries to shock or scare rather than inform, skepticism is healthy.
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Diversify your news diet. Use Before It’s News only as one perspective among many. Balance it with trusted, fact-checked journalism.
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If publishing, be transparent. Label your post as opinion or commentary. Include verifiable references to build credibility.
Treat the platform like an open forum, not an authority. Approach it the way you would approach a friend’s unverified social-media post—with curiosity, but also caution.
The Bigger Picture: Citizen Journalism vs. Credibility
Before It’s News raises an important debate about modern media. On the one hand, citizen journalism democratizes information. People at the scene of events can share details instantly. That openness can uncover stories traditional media miss.
On the other hand, credibility is the cornerstone of journalism. Without fact-checking or editorial oversight, truth becomes hard to separate from rumor.
Before It’s News sits right at that crossroads—empowering public voices while struggling with reliability. It’s a living example of the promise and peril of unfiltered media.
Is Before It’s News Legitimate?
Legitimacy depends on your definition. Legally, yes—it’s a functioning business registered in the U.S. Anyone can visit or contribute. But in journalistic terms, “legitimate” implies accuracy, accountability, and ethical reporting standards.
Most independent reviewers agree that Before It’s News doesn’t meet those standards consistently. That doesn’t mean every story is false, but it does mean readers should approach the site as entertainment or commentary, not verified journalism.
Should You Trust Before It’s News?
Trust isn’t all-or-nothing. The smartest approach is selective skepticism. You can read it—but verify claims elsewhere before sharing.
If a story from Before It’s News sounds too shocking, convenient, or world-changing, that’s your cue to double-check. Responsible readers verify first and share later.
Frequently Asked Questions
1. What exactly is Before It’s News?
It’s a user-generated news platform that lets anyone post stories, videos, or opinions without editorial approval.
2. Who owns Before It’s News?
The site is operated by NSearch Technology Inc., based in Mill Valley, California. Chris Kitze is the entrepreneur most often linked with it.
3. Is Before It’s News reliable?
Independent rating agencies classify it as unreliable and hyper-partisan. It frequently publishes unverified or speculative content.
4. Can I publish my own articles on Before It’s News?
Yes. Registration is free, and anyone can upload posts. However, featured placement may require a small fee.
5. How can I tell if a Before It’s News story is true?
Look for credible sources, cross-reference with mainstream outlets, and check fact-checking sites before believing or sharing.
Final Thoughts
Before It’s News embodies both the power and the pitfalls of open media. It gives every voice a stage—but doesn’t guarantee the truth behind every story.
If you enjoy exploring diverse perspectives, visit with a critical eye. If you’re looking for verified facts, you’ll need to cross-check elsewhere.
In short, Before It’s News is an interesting experiment in free speech—but not a reliable source of news.
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